Trade shows are ideal to bridge your marketing efforts from the digital world to real face-to-face communication. Each show uniquely connects you with an audience eager to be there. In fact, 56% of people travel more than 400 miles and attend trade shows to learn, network, and have fun. So how do you match your exhibiting goals with that of the attendees? How do you increase your booth traffic and engage them at the show? Meetings can make all the difference.