From show floor to showroom, the custom-built model house shown above proved to be an asset that keeps on giving for Hitachi Power Tools. Tasked with making a big impact in a 10-by-10-foot space for a private event, the creative team at Hitachi approached e4 Design with a unique idea. They wanted to build a mini house with cutaways showcasing where and how their power tools are used.

After seeing what a powerful talking piece the model was at the show, Hitachi repurposed the model home in their showroom for customers and internal sales training.