Display What You Do
How established is your brand in your industry? Do people recognize your company name and know instantly what you do? Think of brands like Nike or Apple – they need no explanation. If you are still establishing your brand in the market, you may want to display what you do higher than your company name.
Think of this from the attendee perspective. If they see a banner with “Company T” hanging from across the show floor. Unsure what “Company T” does, they don’t make it a priority to visit that booth. Unknowingly Company T sold exactly what they needed and missed out on a lead. Now, imagine the same attendee sees a banner on the other side of the show floor that says “We Make It Easy to Print Quickly”. The attendee, looking for a new printing service, stops by that booth immediately. The lesson here: Don’t be afraid to display what you do!