How does color affect the effectiveness of my exhibit?
Color creates subconscious impressions. Here are some examples:
Red: Excitement, passion, rescue, warning
Green: Freshness, health, masculinity
Blue: Official appearance, trustworthiness, soothing
Purple: Bravery, lawfulness, excess, regal
Silver: Contemporary, sleek, upscale
Black: Formal, evil, nothingness, sexy
White: Purity, elegance, cleanliness
Brown: Dull, strength, poverty, fertility
Gray: Wisdom, grief, humbleness, strength
Your exhibit structure and the graphics you use will ultimately determine how you are perceived. Judicious use of your corporate logo and brand identities are of course your best method of reinforcing name recognition and brand awareness.